Creative direction,
film and AI.

We develop brand ideas and produce commercial films, documentaries and narrative work across China and Australia.

Film production environment

One connected
creative process.

Creative planning and direction sit alongside live action, animation, AI production and virtual production.

Projects connect the right disciplines around the idea, from visual development and filming to editing and finishing.

Explore the work ↗
Kime Cheng

Kime Cheng

A member of the Australian Directors’ Guild (ADG), Kime is a bilingual director, writer and creative producer with years of international film and commercial production experience.

He holds a Master of Film and Television from VCA, University of Melbourne, received the Harris Memorial Scholarship and completed virtual-production training at Beijing Film Academy.

His experience spans international agencies, brand-side teams and independent filmmaking. Clients include GEELY, Changan, DENZA, Master Kong, TCL, Beike and Masan.

Working across China, Australia and Southeast Asia, he develops concepts and scripts and carries them through directing, production and post. His practice combines live action, animation, AI and virtual production.

Experience and recognition

  • Xinpianchang official homepage recommendations
  • Automotive Chart: No. 1, Issue 26 (2026), and No. 3, Issue 25 (2026)
  • Creative Chart: No. 4, Issue 24 (2023), and No. 3, Issue 25 (2023)
  • Creative Monthly Top 10, June 2023
  • Overall and Featured lists, Issue 24 (2023), and Overall list, Issue 25 (2023)
  • Dentsu Employee of the Year and New Business Reward

Writer and director of The Good Husband, presented on MIFF Play in 2025.

Film festival selections include Toronto International Nollywood Film Festival, Lift-Off Filmmaker Sessions, Black Cat Award, North East International Film Festival and Mexico Queer International Film Festival.

What we make

Commercial films

Creative direction, launch films and brand stories.

Original stories

Narrative film, documentary and virtual production.

AI imagery

Visual development, reference assets, keyframes and finishing.